A Guide To Selecting The Right Social Media Channel For Your Influencer Marketing Campaign
For the past 10+ years, social media sites have continued to grow at a rapid pace and they haven’t showed any signs of slowing down. As certain sites have experienced different roller coasters of popularity at different times, they still stand to be one of the fastest changing and most adaptable marketing tools in the business, all possessing different traits.
As you’ve probably gathered, we like to give you the inside scoop in all things Influencer Marketing. That’s the reason you’re reading this post right now. We’re here to give you the inside scoop on when/where/why to use certain social media platforms.
The modern-day site that started it all. My early memories of interacting with brands all tie back to Facebook, from liking brand pages to sharing where I was or what I was doing. Think of it as an early form of influencer marketing. Social media users everywhere finally had a platform that made it easy for them to share their opinions on brands and what was going on around them. And the trend kept going up from there. In fact, 32 percent of US influencers who currently work with brands cite Facebook as the best platform. What started as a friends sharing information between other friends made Facebook the most influential social channel with 19% of consumer purchases influenced by Facebook posts
Like we said, all of these sites have been through their own roller coasters of popularity and right now, Twitter is on the decline. According to this survey, Twitter has less than 2% influence on consumer buying decisions, making it the least influential social channel in today’s world. But don’t count them out yet. Without twitter, where would we have learned to love our beloved #hashtags. Plus, twitter still has a fantastic reach. More than 50% of Twitter users follow various celebs from the music and entertainment industry. Their reach continues to be the highest. However the same study does reveal that people follow them for entertainment and not for product recommendations. This isn’t a downfall though. It just means your message on Twitter might be a bit different than any other platform.
Instagram has catapulted itself into social media fame these past few months. With it’s constant developments and ability to let its users establish their own personal brands through their pages, Instagram has proven to be unstoppable. In fact, the same study that found that Facebook is the most commonly used platform also found that Instagram is a close second, coming in at 24 percent. Plus, according to Google Trends, between August 2016 and August 2017 searches for the term “Instagram influencer” have almost tripled, showing it’s insane growth over the past few years.
Snapchat is definitely an underrated social media platform when it comes to brand utilization. The reason behind that? Well, in the grand scheme of things, it’s a relatively new platform. With other sites you get the long lasting effect of the permanent post but with Snapchat, the “stories” these brands post will be deleted after 24 hours. This past year, Snapchat actually surpassed Twitter’s daily users by coming in at 150 million daily users. So while these stories may only be up for 24 hours, that’s 150 million people you can reach in that time frame. Which is why it would make sense that 64% of brands are now on Snapchat. While it may not be the primo social media site yet, it’s definitely on the rise. Along with the mass amount of influencers already on Snapchat, there is also a feature that allows you to buy ad space that will be scattered throughout your chosen target markets stories.
Now we know that there are more social media sites then the one’s we listed, but we have to start and end somewhere. Is there a site you want to know more about? Give us a shout and we’d be happy to help you out!