Influencer Marketing 101

Influencer Marketing

It’s all around us. From blogs to social media, it has worked its way into all of our various marketing channels. You see it on the trending page on YouTube, the explore page on Instagram, and retweeted all over our twitter pages.

Now, I get what you might be thinking. What is Influencer Marketing? What benefits does it bring to my brand and myself? Where would I even start? That’s why we’re here. To give you all the answers we possibly can in one post.

What is it?

Influencer marketing is a branch of marketing that focuses on using key influencers in your brand’s market to get the message out about your service or product. This means that people who have established a social media presence use their platform to partner with brands to help promote their message. These influencers are not just your typical celebrities or athletes but normal people just like you and me.

By doing this, brands are able to get closer than ever before to their demographic and gain insight into a whole new segment of their consumers. Most consumers treat their favorite influencers as if they were their friends. They listen to what they have to say, follow their every move, and trust their opinions more than most of the other people in their lives.

Why is it beneficial?

More and more consumers are looking all over for information about certain companies, brands, etc. In fact:

  • A recent Nielsen study shows that influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.
  • According to Twitter analytics, Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers.
  • 96% of people believe that the advertising industry does not act with integrity—69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively, according to a study done by IpsosOTX.
  • In an Infolinks study, only 14% of people can recall the last time they saw an ad and identify the offer it was promoting.

The list of statistics continues on. The perks that influencer marketing brings cover all of the bases. It’s proven to increase your ROI, give you a better reach across all platforms, and increase your profit margin tremendously.

How can you use Influencer Marketing for good?

Here at Greenstarzz, we focus a lot on doing good. It’s what we strive for. Like we’ve said, our mission is to connect influencers and CSR leaders who share common values. We help to provide the tools so you can focus on amplifying your message through Influencer Marketing and reach new audiences. Plus, by looking at the statistics above, you can see Influencer Marketing is a very powerful way to not only amplify your message but also raise money for a very worthy cause.

By working with us, we allow you to focus on the “doing good” part of your CSR campaign. We work to find you the influencers that will have the strongest impact on your campaign allowing you to solely focus on collaborating with the influencers in order to get the strongest message across.

Plus, at Greenstarzz, we share the same social mission as the influencers and marketers we work with.  We want to do our part and give back to the environment. That’s why we donate 5% of our proceeds back to the non-profit we’re working with.

Interested in hearing more? Check us out here and learn how you can start doing good with Influencer Marketing.

Hello World!

Hello World!

It’s the brand new thing in influencer marketing. Greenstarzz has launched the first ever for-cause platform that partners influencers and businesses alike with the hopes of simply doing good through influencer marketing. By doing this, they’ve introduced a brand new way for influencers and brands to do more in their community while still benefiting from influencer marketing and the power of social media.

Now, I’m sure you’re wondering why. Why should you, as a brand or influencer, partner with us on this endeavor? And the answer is simple.

It’s all about your CSR!

For those of you who don’t know, your CSR (Corporate Social Responsibility) is how you, as a corporation, measure your initiatives and take responsibility for your company’s effect on environmental and social well being.

Here at Greenstarzz, we want to connect socially-conscious companies, like yourself, with social media influencers who share the same values. We’ll also help manage your social media campaigns and provide you with tangible results such as a trusted ROI calculation and more. We’ve carefully curated an invite-only network of environmentally-oriented social media influencers who are ready to get your message in front of your target audience whenever you’re ready to jump on board.

We want to put the focus back on doing good. It’s what we strive for. Our main goal is to connect influencers and CSR leaders who share common values. It’s that simple. We help to provide you with the basic tools for you to succeed so all you have to focus on is getting your message across. By doing this we’re able to help you create the best CSR driven campaigns for your business.

Greenstarzz introduces a brand new way for companies to shine a spotlight on their CSR programs through influencer marketing and utilize the power social media has in today’s society to make a real difference in the world.said Melanie Doerfl-Tardy, Brand Manager for Greenstarzz.

Greenstarzz fills a much needed social good niche within the influencer marketing industry by providing both influencers and brands the opportunity to run campaigns while giving back at the same time. Plus, these influencers who want to do good are easily matched with companies who share the same values allowing them to create a good and genuine partnership.

Interested in getting started? Give your CSR a boost and reach out by email ( or phone (402-560-9042) and get your campaign started today!

CSR 101

Corporate Social Responsibility.

Who knew that three little words could hold such a strong impact? If you haven’t read our last post (which you can read here), corporate social responsibility (CSR) is how you, as a corporation, measure your initiatives and take responsibility for your company’s effects on environmental and social well being. Having a functioning idea of CSR is extremely important in your corporate structure.

CSR is a strong component for all companies. Like we said, here at Greenstarzz, we like to put the emphasis back on doing good, and that’s exactly what CSR does! Being socially responsible is key to maintaining not only a steady business, but an ethical one as well. Today, consumers are looking into brands that not only benefit them, but the place or community in which they live. If your company does not have a good track record when it comes to how you do business, most likely, new consumers are going to be driven to your more socially responsible competitor. Take our advice, be the socially responsible competitor that is taking up all of the business.

Influencer marketing is the key!

It’s easy to get started. Influencer marketing is the key! It’s been proven that influencer marketing has the highest reach in Millennials and Millennials tend to have a higher level of trust in strong CSR companies. Don’t believe us? Here are some more facts to show that we mean business.

  • According to this Nielsen article, 92% of consumers trust peer recommendations to influence their buying decisions.
  • 81% of Millennials expect organizations to make public declarations of their corporate citizenship according to an article done by the Huffington Post.
  • Almost 66% of consumers are willing to pay extra for products and services that come from companies committed to positive social and environmental impact (Nielsen).
  • From a study done by, 88% of millennials believe that  businesses have the power to create positive social change. But 70% don’t think businesses are doing enough.

The Huffington Post reports that traditional advertising won’t work with Millennials. They can see right through it. Conveying CSR efforts to Millennials requires authenticity and a unique approach. Millennials grew up with the internet and want their voices heard. They expect a two-way, open dialogue with companies and their brands. This means that these young consumers are actually taking the time and looking beyond a product and into the brand. It takes more than a cool product to win over a Millennial.

According to, a reputation is a brand’s most valuable asset. Make sure you’re making yours a good one.

That’s where we come in. Here at Greenstarzz, our goal is to make integrating a CSR platform as easy as possible. With our tools and experience, your campaign is sure to be a success from the very beginning.

Interested in getting started? We’d love to hear from you! Send us an email or call us at 402-506-9042.