Introducing Greta Eagan
For this month’s day-in-the-life, we sat down with eco fashion blogger Greta Eagan. On her blog, http://www.fashionmegreen.com/, Greta shows how you can be stylish while making a difference every day.
Q: What is the main purpose of your blog?
A: My hope is that my blog is both a place of inspiration and a resource for eco-friendly fashion, beauty, and travel for those who want to live their lives with both style and sustainability.
Q: Can you explain your step by step process of creating and publishing sponsored content?
A: I work with brands as sponsors. They may sponsor a post, video, Instagram post or story, etc. I select the item(s) I want, style and feature and I work with professional photographers and videographers to create high quality original content. I then use that content to share the product or experience with my audience. I also encourage the brands I I work with to utilize this new and original content on the social media channels. It’s a win win!
Q: What is your personal favorite part of being an influencer?
A: I really enjoy the creative process of making content with brands I resonate with.
Q: Has being an influencer impacted the way you get your message across?
A: Definitely. I’m also really lucky to have a book published in the eco fashion and beauty space because it lends to my credentials as someone recommending products with authority.
Q: What is your personal favorite social media platform and why?
A: I’m loving Instagram. I love the Stories feature for everyday sharing and when I’m traveling.
Q: What inspired you to spread the word about eco fashion?
A: I arrive to be helpful. To share my eco conscious choices within the realm of fashion and beauty to hopefully help others see that they too can navigate the space and be super stylish and self expressed.
Q: Do you have any advice to anyone looking to get started in operating a blog?
There’s a saying in the startup world… Just ship! Don’t wait for your post or your site or your following to be perfect. Just ship! Get your content out there and do it consistently. You may look back and be embarrassed at those first posts (like me, haha) but that’s how you start and how you grow and get better. Your audience will grow with you and appreciate your journey so just do it.
Q: Anything else you want to add?
Break when you need to. Last year I took a break from blogging. I shared it with my audience and didn’t know if I’d come back to my blog. I just knew I needed a break and it was the best thing I did for my blog. Because I found that I missed it and I also discovered the terms on which I wanted to come back and run my blog. It was super powerful and so helpful in the long run.
Want to book Greta for your next great influencer campaign? Contact us today and we’ll get you started!